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# Information is Physical
- URL: https://www.the-focused-human.com/information-is-physical/
- Published: 2025-12-22T00:32:42.000Z
- Updated: 2025-12-22T00:32:42.000Z
- Author: A. Karacay
- Tags: Energy

You feel a kind of exhaustion that sleep does not fix. It’s that deep cognitive strain of being pulled in a dozen directions by notifications, AI-generated emails, and a never-ending feed of "content." For years, we’ve been told this is a problem of willpower or discipline.

The truth is simpler: It is a physics problem.

### The Core Loop: A → E → I → R

My work is based on the **Energetic Information Hypothesis (EIH)**. It’s a framework that explains the invisible engine of your daily life:

1. **Attention** directs **Energy**.
2. **Energy** organizes **Information**.
3. **Information** shapes **Reality**.

Your attention isn't some abstract "soft skill". It is a biological event that uses real, measurable fuel. Your brain weighs only 2% of your body but consumes 20% of your total energy. When you try to "multitask" across AI tools and browser tabs, you are forcing your brain to burn through oxygen and glucose at a massive rate just to keep up.

[What is The Energetic Information Hypothesis (EIH)Across neuroscience, information theory, and thermodynamics, the evidence already agrees on one thing: thinking is energy management under entropy constraints. EIH simply connects the dots.![](https://storage.ghost.io/c/ea/55/ea552149-4ddf-4045-a5b5-f922c2ffaaa8/content/images/icon/logo_TheHumanFocus-3-14.png)The Focused HumanA. Karacay![](https://storage.ghost.io/c/ea/55/ea552149-4ddf-4045-a5b5-f922c2ffaaa8/content/images/thumbnail/image1-2-4.jpeg)](https://www.the-focused-human.com/what-is-eih/)

### The "Entropy Tax" of the AI Age

Every time an algorithm hijacks your attention, it’s not just "stealing your time." It is enacting an **energy transfer**. It’s forcing your internal system toward **Internal Entropy**—the natural drift toward disorder.

In a world where AI can generate infinite information for free, your *capacity to organize that information* is your only scarce resource. If you let your attention scatter, you are paying an "entropy tax"—burning energy with no return.

### The Reality Check

A late 2025 report from *The Conference Board* reveals that **91% of workers** say AI has already changed their daily tasks, yet many are hitting a wall of "AI Exhaustion" because they lack a strategy for this transition.

This isn't laziness; it's **Neural Atrophy** and **Cognitive Debt** caused by processing too much unorganized information without an energetic framework.

[Report: Workers Are Ready for AI. Organizations Aren’tWorkers believe AI will improve their jobs, even as they expect it to shrink workforces![](https://storage.ghost.io/c/ea/55/ea552149-4ddf-4045-a5b5-f922c2ffaaa8/content/images/icon/icon-1.png)The Conference Board![](https://storage.ghost.io/c/ea/55/ea552149-4ddf-4045-a5b5-f922c2ffaaa8/content/images/thumbnail/Press-1200x627.jpg)](https://www.conference-board.org/press/workers-ready-for-AI?ref=the-focused-human.com)

### The Manual for the Mind: The Subtraction Move

To navigate the Age of AI, you must stop treating your mind like a bottomless bucket for data and start treating it like a high-performance engine.

**Today’s Move:** Identify one digital source of "noise" (a specific news app, a work channel, or an AI tool you use "just because") and **subtract it** for 24 hours. By removing the noise, you lower your system’s entropy and free up the energy needed to actually *select* your reality, rather than just reacting to it.

Stay curious!