Information is Physical

You feel a kind of exhaustion that sleep does not fix. It’s that deep cognitive strain of being pulled in a dozen directions by notifications, AI-generated emails, and a never-ending feed of "content." For years, we’ve been told this is a problem of willpower or discipline.

The truth is simpler: It is a physics problem.

The Core Loop: A → E → I → R

My work is based on the Energetic Information Hypothesis (EIH). It’s a framework that explains the invisible engine of your daily life:

1. Attention directs Energy.
2. Energy organizes Information.
3. Information shapes Reality.

Your attention isn't some abstract "soft skill". It is a biological event that uses real, measurable fuel. Your brain weighs only 2% of your body but consumes 20% of your total energy. When you try to "multitask" across AI tools and browser tabs, you are forcing your brain to burn through oxygen and glucose at a massive rate just to keep up.

What is The Energetic Information Hypothesis (EIH)

Across neuroscience, information theory, and thermodynamics, the evidence already agrees on one thing: thinking is energy management under entropy constraints. EIH simply connects the dots.

The Focused HumanA. Karacay

The "Entropy Tax" of the AI Age

Every time an algorithm hijacks your attention, it’s not just "stealing your time." It is enacting an energy transfer. It’s forcing your internal system toward Internal Entropy—the natural drift toward disorder.

In a world where AI can generate infinite information for free, your capacity to organize that information is your only scarce resource. If you let your attention scatter, you are paying an "entropy tax"—burning energy with no return.

The Reality Check

A late 2025 report from The Conference Board reveals that 91% of workers say AI has already changed their daily tasks, yet many are hitting a wall of "AI Exhaustion" because they lack a strategy for this transition.

This isn't laziness; it's Neural Atrophy and Cognitive Debt caused by processing too much unorganized information without an energetic framework.

Report: Workers Are Ready for AI. Organizations Aren’t

Workers believe AI will improve their jobs, even as they expect it to shrink workforces

The Conference Board

The Manual for the Mind: The Subtraction Move

To navigate the Age of AI, you must stop treating your mind like a bottomless bucket for data and start treating it like a high-performance engine.

Today’s Move: Identify one digital source of "noise" (a specific news app, a work channel, or an AI tool you use "just because") and subtract it for 24 hours. By removing the noise, you lower your system’s entropy and free up the energy needed to actually select your reality, rather than just reacting to it.

Stay curious!